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Styling of Proxowell’s exercise equipment to reflect their commitment towards becoming a premium fitness brand

Project Brief  |  To redesign two of the Proxowell fitness equipments with a premium brand design language that could be translated to other equipments as well.

Solution  |  A combination mechanism that utilizes a single handle bar and two engaging positions with respect to the user. Thus the equipment was able to perform the movement of "pull down" and "push down" with the two different handle positions.


Duration  |  6 months

Tools used  |  Pencil on Paper, Photoshop, Rhino, Keyshot

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